Analytics is the new buzz word if you haven’t heard. That’s the corporate term for how they translate the music into money. Record companies collect information based on your streaming habits, social media, and ethnicity among other things. The companies then use the data to determine how much money their target consumer is willing to spend on said product or merchandise i.e. your favorite rapper. They may look to similar products that are already on the market and determine how much money they can make off your favorite rapper. The down side to having all these statistics and other data is the misuse of the data. Media outlets, labels, and other companies who’ve “invested” in your favorite rapper use that to determine whether or not a song is good or bad, whether or not they should do a collab, acting roles, commercials, festivals, I mean you name it they can create an algorithm for it.
N.O.R.E. has been suggesting to all of his peers that they unionize or come together with some sort of collective bargaining agreement. If that were to happen there could be so many jobs available and we won’t have to worry about where the stats came from because there’d be a neutral third-party. There is a position titled Analytics Manager for the NBA and there are teams who have their own statistician working for the team. Sounds like a STEM job to me. Record companies look to entities like Billboard, Spotify, iTunes, and other platforms use their data to determine whether or not a piece of music is great which in most cases turns into Grammy awards and other accolades.
Hip Hop Culture has changed the lives of so many people in front of the camera but what about those people behind the camera? Young people see the glitz and the glamour and they think that being the “talent” is the only thing out there. The Nielsen Soundscan ratings didn’t come into play until 1991. We shouldn’t be trusting any system that wasn’t built for our community or by our community. There’s controversy about streaming platforms beefing up numbers, not reporting all of the numbers, or reporting what they want to report. We need our own reporters and this is an untapped job market. We have statistics that I know are specific to the culture. It’s a hard pill to swallow but what are the statistics on rappers getting killed after becoming famous versus being murdered prior to or on the verge of? How many rappers come from immigrant households? Since the artists have turned into analytics we need people to collect the data.
I’m just going off what the math is, numbers inflated.” – Drake (Two Birds, One Stone)