Donald Trump glanced in Hip Hop’s direction this week after Snoop Dogg and the band, BADBADNOTGOOD released a video for their collaborative effort on a remix for Lavender. If you’re not familiar with the Canadian band they have worked with some of your favorite artists like Danny Brown and Ghostface Killah. This isn’t their first rodeo with Rap and this isn’t Snoop’s first rodeo with controversy. The video for the joint effort talks about police brutality and highlights the role the media and politics play in how the police interact with Black and Brown people. Now it is unclear as to whether or not Trump actually saw the video himself or if it was just “explained” to him. Doing what Donald does, he immediately went to Twitter to share his unsolicited opinion. The Tweet reads “Can you imagine what the outcry would be if @SnoopDogg, failing career and all, had aimed and fired the gun at President Obama? Jail time!” Needless to say #RapTwitter fired back. T.I.’s Instagram post got the most attention with a Talib Kweli repost and cosign.
It only took Trump two days to react following the release of the Lavender video. I could only imagine how much attention Hip Hop Culture would get if a bunch of Rappers and Emcees released music criticizing Trump and political corruption. There was no need to attempt to justify Snoop’s status as a Hip Hop legend to anyone that has no clue about the culture. Trump doesn’t know any Black History either and it is evident whenever he speaks about Black Americans. He always names the same three or four names, Martin Luther King, Jr., W.E.B. DuBois, Frederick Douglass, Rosa Parks, and Harriett Tubman. He doesn’t know anyone else because he doesn’t care to know, he couldn’t care less! Trump is hoping that any type of legacy he leaves will be on the level of Snoop’s. Trump, you aren’t there yet regardless of what you think and regardless of what your yes men and women are telling you.
Snoop has become more vocal with his opinions on Instagram and he also has one of the premiere Instagram accounts meaning his opinion matters to a broad range of people and that includes D.J.T. If Snoop Doggy Dogg wasn’t a legendary Hip Hop emcee than his words would not have moved Trump to tweet anything. A real emcee’s pen game will always move hearts and minds. That’s how legends are made in the culture of Hip Hop. Snoop Dogg has been in this game for twenty-five years taking his fans with him through his murder trial in 1993, religious journeys, and his marital woes. Snoop Dogg is a household name that can be recognized in the largest cities and the smallest villages across the globe. Trump is also a household name but the two names hold two different types of weight. Snoop paid the cost to be the boss while we pay the cost for Trump to be the boss.